When We Are Giants

Our Story

Size, as is often said, isn’t everything. But it’s definitely something. The truth is, it’s a matter of perspective. And from where we stand, the view is pretty fantastic. Yes, we’re a small business but we’re big where it counts: in experience, knowledge and passion. That’s what’s taught us how to develop drinks brands. How to steer, nurture and shepherd so they can reach their potential. How to make them giants.

Each of the brands you see here represents a collaborative partnership with a quality, craft-based business. And that means provenance, heritage, history. And the best part? We’re only getting started.

When We Are Giants is the sister company of the world-renowned ‘Drinksology’ - a specialist development company working exclusively with the alcoholic drinks industry, across a host of disciplines, from marketing to logistics.

Our industry contacts paired with the ‘on the ground’ knowledge of our renowned distribution division allows us to ascertain what sells……and why. Add to this a flourishing portfolio of owned and agency brands and you have a partner that really knows their onions…….and their vermouths, and their gins, and their whiskies.

When We Are Giants reminds customers to enjoy their products responsibly. But do enjoy them!